Between January 8th, 2019 and January 11th, 2019, the School of Journalism and Communications’ Strategic Social Media class’ Twitter feed, using #SOJCssm, presented more than 200 posts, engaged 59 total users, enjoyed a reach of 33,150, and made 71,712 impressions. Professor Kelli Matthews’ (handle: @kmatthews) initial post invited the class to share their very first social media platform presence. This question earned 55 reponses and started the class off with rich conversation and community building as many classmates liked and responded to each other’s sentiments.
Taylor Kissinger (handle: @ohheytaykay) posted 19 tweets. Jessica Baker (handle: @coast2coastjrb) posted 76 tweets. Ashleigh Maier (handle: @trashleighmaier) posted 31 tweets. Kaisa Lightfoot (handle: @kaisalightfoot) posted 25 tweets. Out of all posts by the four Twitter managers, Ashleigh’s question about people’s first CD earned the most interaction with 19 likes, 7 replies, and 983 overall impressions and 42 engagements. Ashleigh also posted an engaging question the day before class asking people if they prefer ebooks to physical books. This provocative post related to the progression and surprising trends of internet use inspired 39 different people to vote. Ashleigh also asked people to share why they feel the way that they do. Seven people responded. Ultimately, 95% of respondents prefer physical books to the 5% who prefer internet reading options. This creative way to engage students also successfully promoted lessons inherent to the readings. All other posts from Twitter managers received between 0 and 18 likes.
Additionally, when an alumni member of the class posted to the group (handle: @justinchanes), that person’s post received 25 likes, 3 responses, and one retweet–the most interactions for the entire class period. People responded most to posts/posters that included an applicable GIF or an interactive question. The Twitter managers learned that interactive questions and witty, intelligent banter prove the most engaging approaches to live tweets.