For this blog, I researched about different types of social media and which ones are used the most worldwide. I was somewhat surprised when I saw apps/platforms that topped the list. According to Statista, Facebook and YouTube sit atop the list for monthly users (in Jan. 2018.) But others in the top 10 sat even higher than Snapchat and Twitter which was the most surprising. WhatsApp, WeChat, Instagram and Tumblr all were ranked higher than 2 I thought for sure would be in the top 5. (Statista) Having Facebook at the top is something that isn’t surprising though. It seems to be one of the more user-friendly social media website/application and is more popular among the older generations. But as the years progress I can see Facebook going more in a downward spiral since college and high school kids see it as a “less cool” type of social media. With that being said social media outlets have become very innovative and shown the ability to adapt and change things about their apps and sites to be better. In my opinion, I think that apps like Twitter, Snapchat and Instagram will continue to grow and eventually be in the top 5 because of their ability to constantly evolve and give their users what they want in the app.
According to Forbes, there are four things that make a social media site successful. Those 4 things are the “right place to start,” expansion, sharing, and value and trust. (Taulli 1) For the right place to start, I believe that just means having smart people that are intelligent on the topic or site they want to create. Expansion is the ability to adapt to changes over the course of time. Value and trust are exactly what they literally mean, if you believe and trust the company is doing the right things to enhance your user experience the more likely you are to use the site repeatedly and recommend it to your family and friends. Sharing I believe is the most important aspect of a successful site. The whole point of a social media site is to show family and friends what you are doing with your life so if the site shows an inability to share what you want to share at a high level it is essentially unusable because there are other sites that already have proven their site/app is capable.
Taulli, Tom. “Four Keys to Building a Successful Social Network.” Forbes, Forbes, 22 Feb. 2012, https://www.forbes.com/sites/tomtaulli/2012/02/22/four-keys-to-building-a-successful-social-network/#561614172adc. Accessed 17 Mar. 2018.
Statista, Statista, 31 Jan. 2018, https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/. Accessed 14 Mar. 2018.