By: Grieta King
Social media stories on Instagram and Snapchat offer opportunities to connect and get to know peers on a deeper level, without actually having to interact with them directly. This happens to be very popular among younger audiences. It also offers the opportunity for individuals to experience a new view on a public figure, a closer look at the life of a celebrity, or in-depth, behind the scenes details on a brand one is interested in. The story feature has knocked down a barrier by allowing more content to be shared and viewed than ever before. Snapchat created the story feature in October 2013. Instagram released its version in the summer of 2016, with Facebook following later in March 2017.
People check Snapchat; they go to Instagram
The frequency of sending and receiving snaps has died off in the last year, while Instagram stories have grown in prevalence since their release. This lies behind the amount of users already on Instagram, due to the flow and logicality of the app. Instagram is appealing for all audiences. Users under 25 spend an average of more than 32 minutes a day on Instagram, while users over 25 spend an average of more than 24 minutes a day. The story feature will increase the time spent on the app. Snapchat already popularizing the tool made the transition to stories easy for Instagram. Posting and interacting through stories has turned into a way of communication that is far from finished.
Photo Credit: Recode
Instagram has been the same, Snapchat still can’t decide
Since the release of the story feature in 2016, Instagram stories have looked about the same. Snapchat, however, still can’t seem to decide. The recent update hasn’t received positive feedback, and many people have spoken out, urging the company to revert the change. 83% of reviews were negative, receiving one or two stars. Although Snapchat created and coined the story feature, changing around their layout and angering their visitors is not a good way to maintain high rankings. In fact, it’s a detrimental move during a time when other social media platforms are taking their stab at the story installation. A tweet from Kylie Jenner announced the death of Snapchat last month, showing how the app has decreased in popularity dramatically.
Photo: Business Insider
Snapchat isn’t completely gone yet, and I think that loyal users will remain on the app for the time being. But that doesn’t mask the numbers: 100 million more people are using the story feature on Instagram over Snapchat. For the majority, the act of posting a story now happens on Instagram, probably shortly after scrolling through your feed. Instagram has taken over stories in popularity and usage because people love convenience. By adding the story feature, Instagram combined the fun aspect of Snapchat as additional part of the more enticing layout of Instagram. Instagram is keeping right up with the trends and changes, but Snapchat will need a comeback soon.