By: Aaron De Ocampo
In terms of creating personas you will need the following:
- research, analyze & survey
- data for personas
- demographics, behavior, lifestyle
- product use
- start constructing your personas
- name and define
- situation and attitude.
Check out this great article I found on UX Booth about creating personas by Eeva Llama. There are two points that stood out to me while reading her article. First, was her point stated “The persona is the voice of the user.” That point stood out to me and gave me a better understanding of personas. The second thing that stood out to me in her article was “Design for the primary – accommodate for the secondary.” It is important to create with your own style but it is important to remember that your client may have specific requests. Being creative but also prepared to make changes can benefit in the design process.
Creating personas is a helpful business strategy that helps you learn more about your audience. By understanding your personas it can help to build stronger relationships and connections. Building personas is like creating a Sim or my player on 2K. Ideally, it is who do you think your target audience? Are they college students? Are they millennials? When conducting research about your personas it is important to know more than just the basics. Find out common interests, characteristics, and desires. Arrange the people in a category to target their desires or their wants or even their interests. Think outside the box when deciding personas. It is pitfall when one overgeneralizes. Change is inevitable and events and people can influence each other to think and act differently. Personas have personality. Make sure to be personable when discussing personas. It is imperative that everyone on your team can be able to link an image to your persona. Like it was mentioned in class, the gamer persona is that many of them are older individuals who live with their parents. Good or bad, we categorize gamers with those characteristics and classify them all to be the same. That way when trying to reach and communicate with that specific audience it can be achievable with the right approach.
I found this short video posted by UX Mastery that breaks down how to perform basic user research, while turning your findings into personas to guide your design decision. Gregg Bernstein breaks down each step and has some great points worth noting.
Common fault: “We all think the customer acts and thinks likes us”