By: Morgan Wilkes, Audrey Marlatt, Taryn Dunn, & Victoria Schmidt
During Monday’s class we dove into the behind-the-scenes work of how a social media strategy is created. We also took a look at how to implement them on the five major social media platforms. More specifically, we learned the impact hashtags can have and how one wrong tweet can make a company come off as very outdated or misinformed.
#blessed #rare #tbt We’ve all seen those generic hashtags attached to photos, tweets or status updates. But when a company uses these non-specific hashtags, it can ultimately hurt their campaign because there is no direct association with just their campaign.
Brand specific voice, hashtags and content are key to the overall success of a social media plan.
Strategy is key to avoid content barriers. This can be a large issue for business or personal social media accounts. Whether it be inadequate time or lack of overall engagement on a page, there are numerous barriers that could be holding a social media account back from reaching its full potential.
Kelli Matthews’ immense background and knowledge of social media strategies was insightful and helped in understanding how brands create relevant content among various platforms.
Short, sweet to the (bullet) point:
- Create a core, goal oriented, strategy
- Use hashtag (but only when they really will work specifically for your purpose)
- Content, content, content.
- Ask questions: What do you have? What do you need?
- Create an editorial calendar
There were 86 posts and of those posts, three were polls, seven were images, 20 were links, 24 consisted of replies, comments or quotes, and 32 contained gifs. There were a few posts that posed questions or posts that prompted continued conversation for the group. Among the three polls, there were a collective of 41 responses. Two tweets tied for the most likes at 15 likes each, they both included gifs. There were 18 total retweets of various posts including links, gifs, comments, or pictures.
In a single lecture we were able to scrape the barrel of some of the main points of social media strategy and how brands set goals and gain traction. Biggest takeaway? Content takes time–it’s strategic and current.
Audrey Marlatt (@a_elizabethm)
Morgan Wilkes (@morganwilkes)
Taryn Dunn (@thetaryndunn)
Victoria Schmidt (@victoria_CMWC)