By: Morgan Wilkes, Audrey Marlatt, Taryn Dunn, & Victoria Schmidt


During Monday’s class we dove into the behind-the-scenes work of how a social media strategy is created. We also took a look at how to implement them on the five major social media platforms. More specifically, we learned the impact hashtags can have and how one wrong tweet can make a company come off as very outdated or misinformed.

#blessed #rare #tbt We’ve all seen those generic hashtags attached to photos, tweets or status updates. But when a company uses these non-specific hashtags, it can ultimately hurt their campaign because there is no direct association with just their campaign.

Brand specific voice, hashtags and content are key to the overall success of a social media plan.


Strategy is key to avoid content barriers. This can be a large issue for business or personal social media accounts. Whether it be inadequate time or lack of overall engagement on a page, there are numerous barriers that could be holding a social media account back from reaching its full potential.  

Kelli Matthews’ immense background and knowledge of social media strategies was insightful and helped in understanding how brands create relevant content among various platforms.


Short, sweet to the (bullet) point:

  • Create a core, goal oriented, strategy
  • Use hashtag (but only when they really will work specifically for your purpose)
  • Content, content, content.
  • Ask questions: What do you have? What do you need?
  • Create an editorial calendar



There were 86 posts and of those posts, three were polls, seven were images, 20 were links, 24 consisted of replies, comments or quotes, and 32 contained gifs. There were a few posts that posed questions or posts that prompted continued conversation for the group. Among the three polls, there were a collective of 41 responses. Two tweets tied for the most likes at 15 likes each, they both included gifs. There were 18 total retweets of various posts including links, gifs, comments, or pictures.





In a single lecture we were able to scrape the barrel of some of the main points of social media strategy and how brands set goals and gain traction. Biggest takeaway? Content takes time–it’s strategic and current.

Audrey Marlatt (@a_elizabethm)

Morgan Wilkes (@morganwilkes)

Taryn Dunn (@thetaryndunn)

Victoria Schmidt (@victoria_CMWC)

This Article Has 3 Comments
  1. Adrianna Grigorian says:

    Hashtags are something that I have always been indifferent about. My older sister uses them all the time and I used to tell her to stop because her caption would be all hashtags. After we learned about the benefits of using hashtags, I realized it’s probably best to use them when you are trying to bring more attention to the post.

  2. Marisa Biggins says:

    This lecture was so great because sometimes your see brand using hashtags incorrectly and I think to myself I’m no social media expert but that can’t be right. So, I couldn’t agree more with the takeaway “Content takes time–it’s strategic and current” and the brands without a social media team need to realize this strategy. I would like to know what are people’s thoughts when it comes to hashtags for influencers/bloggers trying to broaden their reach and network.

  3. Hayden Skoch says:

    I think that this post really nailed down what good content strategy can do for a brand. It’s important to understand that having an account reach it’s full potential you must have a clear objective and specific people you want to reach. As far as hashtags go, so many individuals and organizations misuse hashtags or don’t utilize them in the most effective way. Hashtags have the ability to make your content more visible and have the most continuity. By using them incorrectly or not at all you are essentially passing up the opportunity to expand your reach.

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