March 29, 2024

5 thoughts on “And We’re Off… To Legoland

  1. You did an absolutely amazing job summarizing Wednesday’s class, Lovisa! Crazy to think that our reach almost hit 100k all within our first live-tweeting class session. I’m excited to see how the reach grows as we continue into the term.

  2. Hats off to you, Lovisa, in the first Twitter takeover of our strategic social media class! I appreciate you featuring my Tweet in your blog post. I was really excited to see how it brought engagement to the class; it showed how other students are paying attention to PR even when they are not in class. While I’m not a fan of Legos myself, I think the conversation was really interesting. The Lego fandom definitely applies to more subjects. My fandom is airplanes- I’m all about them!

  3. As an adult fan of Lego I appreciate this content from Lego. I enjoy seeing what others are doing and I think Lego has done a pretty good job leveraging social conversations to push their brand.

  4. Great first post Lovisa! I have been active on social media for years, however am new to Twitter, specifically for this course. When Kelli mentioned our participation grade would not only include in-class participation but also live tweets, I panicked. As a type A student the idea of tweeting in class is daunting! Let’s see how it goes…

  5. Lovisa – this was a great first post to highlight what we discussed in class. I particularly love the title, it draws in attention that this article is more than just a summary of the class period we had. I was shocked at how many adult Lego fans, and almost wanted to mention SOJC professor Dean Mundy because I remember him guest lecturing about Legos in J100.

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