You’ve figured out your social objectives, you need to figure out one more thing. How will you measure you success?
- How will you measure the level to which your calendar has been effective. It could be any combination of a number of metrics. Engagement, Reach, Revenue, Purchases… whichever is the closest and most significant contributor to your businesses success.
Now you know what you hope to accomplish. You have defined your goals, and determined the metrics you’ll use to measure success. The only thing missing? Choosing a site to plan, map, track, and share your social marketing plan. HootSuite, SproutSocial, Co-Schedule; any of these sites will allow you to fill in the blanks with your social editorial calendar based on industry best practices as defined by the site you choose
A few things to keep in Mind:
- Implement the “411” rule in your social marketing. The 4-1-1 rule states that for every self-serving post, you should repost one relevant tweet and most importantly share four pieces of relevant content written by others. This serves to keep your content authentic and not merely a stream of advertisements in the form of posts.
- Define your brand’s voice, and learn how to keep it consistent.
- Do your research. Hootsuite has an excellent blog to help with defining your brand voice.