By: Rebecca Rhodes
Although the word ‘audit’ is often daunting and usually elicits groaning, it really is just a process of examination. Just like it’s important to get a routine check up at your local doctor’s office, it is also important take the time to ‘check up’ on your own social media use. Just like in a business, we all have a certain persona that we hope to portray on our social media profiles, and conducting a social media audit can help show you how well that persona is coming across.
- Determine your personal brand
The first step to any social media audit is to determine your personal brand. Branding is the art of aligning what you want people to think about you with what people actually think about you. Some strategies to help you identify your personal brand include
- Make a word cloud out of keywords you believe define you and help set your morals
- Use those keywords to create a bio for a specific social media profile
- Tell stories with your posts that help bring insight to your character
- Define your strengths: What are you good at?
- Define your morals: What is important to you?
- What’s your purpose of being on social media?
- Audit yourself!
Check yourself before you wreck yourself – seriously! Now that you’ve determined your personal brand, it is time to determine how effectively that brand is being portrayed. Some questions you will want to answer in your personal social media audit include:
- What social media audits are you present on?
- What other profiles do you particularly admire and why?
- What type of content have you been publishing?
- What sort of social media activities do you engage in?
- How frequently do you post?
- What’s your social media popularity and reach?
- How can you improve?
The last step in conducting a personal social media audit includes answering that last question: How can you improve your presence on your personal social media? Evaluating your audit results allows you to understand how you can improve your own brand, and improving your own brand can help you reach your own goals. Perhaps it seems futile but 21st century technological advances have eliminated our privacy levels, and how you come off on public social media platforms can affect your credibility, how you are treated, whether you get a job, or even help you establish powerful contacts in the professional world. Your personal brand is important!