November 29, 2022

Social Media Strategy and Planning Twitter Summary

By Ashley Carter

In Strategic Social Media this week, we discussed the beginning stages of strategic social media planning and strategies. On Tuesday, we began discussing the social media plan portion of our final projects.

Our live-tweeters began by posting pertinent information about this topic before class. We began with information about the pre-stages of planning, as well as the beginning stages of planning.

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See infographic



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Next, our live-tweeters included links to videos that will prepare you to create your social media plan.

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See Video


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See Video


Instructor Kelli Matthews then explained the importance of keyword searches. She gave the example of Elements Naturals, a company that offers naturally derived, renewable products for families. Matthews explained that she used keyword searches that consumers who would be interested in Elements Naturals products might use, while also explaining that there were some keywords that she knew to avoid.Screen Shot 2015-05-29 at 1.08.48 PM

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Kelli then gave us some tips about using Google searches.Screen Shot 2015-05-29 at 1.14.42 PM



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Our live-tweeters also tweeted some specifiScreen Shot 2015-05-29 at 1.18.00 PMc case studies and examples of social media strategies/plans.

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See Strategies




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See Overview

We then learned about influencers and insights. Kelli told the class about, a sight with which you can locate influencers for specific topics.

Lastly, we learned to navigate Facebook’s insights option. This option offers page analytics.Screen Shot 2015-05-29 at 1.25.25 PMScreen Shot 2015-05-29 at 1.25.15 PM





See Page


Overall, we were able to learn valuable and applicable lessons regarding social media plans and strategies. We are now able to more effectively delve into our final projects.

Our live-tweeters: Ashley Carter, Darin Shelstad, and Jessica Fisher.

One thought on “Social Media Strategy and Planning Twitter Summary

  1. Ashley, I really likes this post because it has a ton of good content for our final audits. There are so many places to look when doing them, that at times it can be a little overwhelming. I liked that you gave specific places to go for steps in our process and included recommendations from specific people.

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