Looking Back to Where Social Media Started

Kayla Gordon, Abbie Mulligan, Hallie White

On Tuesday, April 7, we had an exciting jam-packed class session. We started off with an engaging Skype conversation with David Weinberger, the co-author of the Cluetrain Manifesto.

Later on, we dived into a history lesson. Taking a step back, social media platforms couldn’t exist without the internet in the first place. We reviewed the development of the web:

Web 1.0: Get noise. Examples: Netscape, AOL
-Read content
-Paid content
-Move to digital
-Static sites
-Push content
-eCommerce

Web 2.0: Make noise. Examples: Facebook, Youtube
-User generated
-Interactivity and sharing
-Connectivity
-Pull content

Web 3.0: Filter noise. Examples: Pinterest, Waze
-In real-time
-Ubiquitous (always connected)
-Location aware
-Tailored for mobile devices
-High quality camera/audio

Web 3.0 is also known as “The Internet of Things”. Check out this video from @AxSaucedo and learn how the web is developing at rapid speed.

We also reviewed a case study on Lego. We focused on analyzing their steps to open their arms to an important audience of theirs: AFOLs, adult fans of Legos.

To read our class-wide conversation on Twitter, check out the Storify below!

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